In recent years, pearl necklaces have become more and more popular among consumers. This article will share four new consumption trends of pearl necklaces, helping you wholesale the most popular pearl products in the current market, so as to assist you in making the most beneficial business decisions.
Business Intelligence of Wholesale Pearl Necklaces: 4 Latest Consumption Trends of Pearl Necklaces.
Business intelligence for wholesale pearl necklaces: some data
About wholesale pearl necklaces：First, let’s use a set of data to illustrate the sales of pearl necklaces: Taking JD.com, a well-known e-commerce platform in China, as an example, as of October this year, the sales volume of pearl jewelry reached more than 600,000, an increase of about 129% month-on-month and about 138% year-on-year; the sales volume was nearly 230 million, an increase of about 62% month-on-month and about 64% year-on-year.
About wholesale pearl necklaces：The sales volume of pearl necklaces was more than 140 million, an increase of about 60% year-on-year, and the market share was as high as 63%. In this way, mastering the business intelligence of freshwater pearl wholesale is a safe “insurance” for your wise business decisions.
Then, in this case, if pearl wholesalers can adjust product supply and increase the wholesale volume of popular styles, they can better meet market demand and obtain more profits.
Freshwater pearl wholesale trend 1: Younger consumer groups
At present, the consumer groups of pearl necklaces show a significant trend of younger age. According to statistics, among the buyers of pearl jewelry, most consumers are young consumers aged 18-35. Among them, young bloggers are pioneers in guiding consumption. They share their experience of matching pearl necklaces with various clothes on social platforms, such as T-shirts, jeans and single-row pearl necklaces; shirts, suit pants, short pearl necklaces, black dresses, pearl collars and long pendant pearl necklaces, etc., which have attracted a large number of young people to follow suit.
The diverse styles of pearl necklaces are perfectly matched with the pursuit of individuality and fashion by young consumers. Whether it is a simple single-row pearl millet chain or a Baroque special-shaped bead necklace with a full sense of design, each one is a preferred choice to attract them to show their personality or fashion sense.
If your brand can also launch customized services, allowing consumers to choose the quality of pearls and the length of necklaces, then you will further meet the young people’s pursuit of uniqueness, which will allow you to obtain greater profits.
Freshwater pearl wholesale trend 2: Online consumption becomes dominant
As we all know, online consumption is now very popular. Data from major e-commerce platforms and offline physical stores can show this trend. And the online sales of pearl necklaces are also very impressive.
For example, data from China’s well-known e-commerce platforms such as JD.com and Taobao show that the online sales of pearl necklaces have soared from less than 40% a few years ago to about 70% today. The reason for this phenomenon: it is more convenient for consumers to buy pearl necklaces. You can browse a large number of styles of pearl necklaces at any time and any place, and you can easily compare prices, materials, buyers’ comments, and buy quickly.
As an online merchant, you must also take the initiative to take action to attract young consumers to buy, such as conducting preferential activities, such as limited-time discounts, full reductions, gifts, etc., so that the cost-effectiveness advantage is obvious.
Freshwater Pearl Wholesale Trend Three: Freshwater Pearl Market Growth
Some consumers may have only liked seawater pearls in the past. But as consumer concepts change, more people feel that freshwater pearls with high cost performance are the most suitable for them.
With the continuous advancement of breeding technology, the output of freshwater pearls has increased and the cost is relatively low, making it more cost-effective in the market. Moreover, freshwater pearls have made great breakthroughs in quality and variety. Today’s freshwater pearls not only have better luster, but also more colorful and diverse colors, and are affordable, so they are loved by more and more people.
Xinye Pearl is a well-known high-quality freshwater pearl wholesale manufacturer. It has its own pearl cultivation farm and has leading pearl jewelry processing technology. Its pearl jewelry wholesale price is favorable and of good quality. It is one of the best freshwater pearl suppliers. Cooperating with Xinye Pearl can help you achieve career success.
Contact information: https://www.pearlswholesaler.com/contact/
Freshwater pearl wholesale trend 4: Increased demand for customization
Today’s young people are very pursuing individuality and like to be unique in their dressing.
If a young person meets someone wearing similar clothes, he will feel very embarrassed. From this point of view, regarding pearl necklaces, young consumers prefer to have unique pearl necklaces, so customized services will gradually become a major trend in the market.
We can customize pearl necklaces according to the occasion. For example, customize a unique necklace for the newlyweds before the wedding.
Conclusion
That’s all about the Freshwater Pearl Wholesale Business Intelligence: Four Major Consumer Trends for Pearl Necklaces. Following the latest pearl consumer trends is beneficial to wholesalers: it helps your brand accurately meet market demand, increase sales and profits, and help maintain a competitive advantage.
This business intelligence about wholesale pearl necklaces is very valuable.In addition, by understanding the Freshwater Wholesale Business Intelligence, you can also optimize procurement and inventory management, avoid inventory backlogs, and ensure efficient capital turnover. For more business information about Freshwater Pearl Wholesale, please bookmark this website.
