Freshwater Pearl Jewelry Wholesale: With the continuous improvement of technology, the quality of freshwater pearls is also constantly improving. Some freshwater pearls can even be compared with seawater pearls, with rich colors and shapes.
This also led to the expansion of the farm in 2023 and a significant increase in production. As a result, there is an oversupply of pearl products, and the prices fluctuate accordingly.
Therefore, in 2024, some merchants had to accumulate inventory, and the price of high-quality freshwater pearls remained relatively stable or even increased.
Freshwater pearl jewelry wholesale opportunity 1: Market demand growth
The first is the high cost-effectiveness of freshwater pearls. Even though the quality of freshwater pearls continues to improve, the price has not increased much. Therefore, compared with saltwater pearls, freshwater pearls can better meet consumers’ demand for cost-effective jewelry.
The second is the huge consumer group. Statistics show that among consumers who purchase pearl products, young people between the ages of 25 and 30 account for more than half. Their pursuit of fashion and individuality makes freshwater pearl jewelry a popular choice for daily matching and social occasions.
Freshwater pearl jewelry is widely welcomed by young consumers due to its unique beauty and affordable price.
This provides a broad market space for the wholesale of freshwater pearl jewelry.
2. driven by technological progress
The growth of market demand has also promoted the continuous advancement of freshwater pearl farming technology. For example, clam species selection and breeding technology, surgical operation technology and cage farming technology, these are the latest breeding technologies.
It is precisely because of the improvement of technology that the output and quality of pearls have become more stable, and more high-quality pearl raw materials can be provided.
For example, the appearance of freshwater Akoya pearls, the nacre layer is extremely thick, accounting for up to 98.57%, the overall quality is high, and the appearance is very similar to Japanese seawater Akoya pearls.
In general, the improvement of breeding technology has provided a solid foundation for the mass production and wholesale of freshwater pearl jewelry.
In addition to advances in breeding technology, innovations in processing techniques have also further improved the quality and beauty of freshwater pearl jewelry. Take laser engraving technology as an example. Freshwater pearls can be faceted by laser engraving to create an effect similar to diamond facets.
Freshwater Pearl Jewelry Wholesale:This makes the pearls more shiny and three-dimensional, and then they are strung into a necklace. This kind of necklace is called a “faceted pearl necklace“. This faceted pearl necklace is more modern and fashionable compared to the traditional round pearl necklace. Therefore, advanced processing technology will attract more consumers to buy, thereby promoting the development of wholesale business.
If this is very important to you, then Xinye Pearl is a good choice. It has leading pearl jewelry processing technology, and offers a wide variety of pearl jewelry, as well as pearl jewelry customization services. For more information, please contact: https://www.pearlswholesaler.com/contact/
3. sales channel expansion
The rise of the Internet has brought tremendous changes to our lives, and online shopping is one of them. The e-commerce model of live streaming has also brought new opportunities for the wholesale of freshwater pearl jewelry.
According to data from a well-known Chinese data platform, in February 2024, a total of about 50,000 pieces of pearl jewelry were sold on comprehensive e-commerce platforms, with cumulative sales of about 5.4 million USD, a year-on-year increase of 141%.
Freshwater Pearl Jewelry Wholesale: Through the live broadcast platform, wholesalers can display products directly to consumers and reduce the number of intermediaries. This not only improves sales efficiency and profit margins, but also enables quick understanding of market demand and consumer feedback, and timely adjustment of product strategies.
Moreover, Chinese freshwater pearls have certain competitiveness in the international market. With the acceleration of globalization and the development of cross-border e-commerce, the export business of freshwater pearl jewelry is expected to grow further.
Therefore, wholesalers can promote their products to a wider international market by participating in international jewelry exhibitions and cooperating with overseas distributors.
Challenge 1: Fierce market competition
In recent years, the scale of China’s freshwater pearl e-commerce market has shown a significant growth trend. Between 2019 and 2023, the compound annual growth rate of the freshwater pearl e-commerce market is expected to be approximately 15%.
Seeing this growth trend, many companies have flocked into the market, leading to intensified competition. It seems that the pressure from peer competition is increasing and the market competition is becoming more and more fierce.
On the other hand, although freshwater pearls have certain price advantages, saltwater pearls still have unique charm in terms of quality and scarcity, and some consumers are still more inclined to buy saltwater pearl jewelry.
Both of these have posed certain competitive pressures on the wholesale business of freshwater pearl jewelry. Therefore, wholesalers need to continuously improve their competitiveness in product quality, price, service, etc. in order to gain a foothold in the market.
Challenge 2: branding and high-end trends
Freshwater Pearl Jewelry Wholesale:There are currently many brands in the freshwater pearl jewelry market, but there are relatively few well-known brands. Traditional jewelry brands such as Chow Tai Fook and Lao Feng Xiang occupy an important position in China’s freshwater pearl e-commerce market, with a combined market share of more than 50%.
This puts other small and medium-sized wholesalers under tremendous competitive pressure, and they need to invest a lot of time and resources in brand building in order to establish a competitive brand image. So this is also the second biggest challenge – brand building is difficult. But as long as you build your own brand, increasing product added value and profit margins will be just around the corner.
Secondly, consumers have increasingly higher requirements for the quality and craftsmanship of pearl jewelry, that is, the demand for high-end products is gradually increasing. So, how should wholesalers of freshwater pearl jewelry respond?
First, we need to continuously improve product quality and design level; second, we need to have higher requirements for supply chain management; third, we need to continuously innovate products. Coincidentally, Xinye Pearl can meet all three of these requirements. Contact information: https://www.pearlswholesaler.com/contact/
Challenge 3: market volatility risk
Freshwater Pearl Jewelry Wholesale:The final challenge is that the wholesale market for freshwater pearls is subject to volatility risks in two ways. First, prices fluctuate frequently. The price of freshwater pearls is affected by many factors, resulting in frequent price fluctuations, such as the impact of market supply and demand.
For example, purple freshwater pearls produced in China were sold for 68 USD each in 2023, and there were less than 10 pearls available for selection in the entire store. In 2024, its price will be as low as 41 dollar per piece, and the supply will be very sufficient.
This also reminds freshwater pearl jewelry wholesalers to pay close attention to market trends and reasonably control inventory and procurement costs to cope with the risks brought by price fluctuations.
Second, consumer demand changes rapidly. Consumers’ aesthetics and demands are constantly changing. For example, in 2023, young consumers prefer pearls with small points, and small-grain pearls such as millet beads have become popular products. But in 2024, the pearl market cooled down and the demand for millet beads decreased.
This also warns freshwater pearl jewelry wholesalers to promptly understand and launch products that meet consumer demand. Otherwise, it may lead to unsalable products and inventory backlog, affecting the operation and development of the company.
In conclusion
The above is all the business intelligence about freshwater pearl jewelry wholesale: 6 prospect forecasts for freshwater pearl jewelry wholesale. Following the latest pearl consumer trends has significant benefits for wholesalers: it helps your brand accurately meet market demands, increases sales and profits, and helps you maintain a competitive advantage.
In addition, by understanding the business intelligence of freshwater wholesale, it is also possible to optimize procurement and inventory management, avoid inventory backlogs, and ensure efficient capital turnover. If you have more business information to share about wholesale freshwater pearl jewelry, please bookmark this website.
