Pearl jewelry gives people a sense of elegance, so it is loved by many female consumers. And with the rise of social media, some independent brands of pearl jewelry brands have begun to attract market attention, promoting the rapid development of the pearl jewelry wholesale market.
Xinye Pearl shares 7 business strategies for pearl jewelry wholesale to help you accurately locate the target market, optimize product procurement, expand business channels, and win market competition.
Business strategy 1 for pearl jewelry wholesale: Accurately locate the target market
For emerging pearl jewelry brands, it is necessary to accurately locate the target market to avoid falling into fierce competition.
For example, if your brand tends to target young consumers, you can wholesale pearl necklaces with fashionable and personalized designs.
If your customers are mainly middle-aged consumers, they pay attention to high-quality and tasteful pearl necklaces. If your customers are mainly elderly consumers, you can consider wholesale pearl necklaces of classic traditional styles.
Market segments of pearl jewelry
Segmentation by pearl category
Seawater pearl jewelry: represented by Australian white pearls, South Sea gold pearls, Tahitian black pearls, etc., seawater pearls are large in size, have strong glossiness, and high roundness. The consumer groups are mostly high-income people who pursue the ultimate quality.
Freshwater pearl jewelry: Freshwater pearls have a large output, relatively low cost, diverse shapes, a wide range of consumers, and affordable prices. They are deeply loved by students and young office workers; high-quality and beautifully designed freshwater pearl jewelry can attract the love of middle-income groups.
Segmentation by consumption scenarios
Daily wear jewelry: focus on comfort and matching with clothing, such as millet chains of freshwater pearls, single-bead pendant necklaces, etc., which are suitable for matching with all kinds of clothing.
Wedding jewelry: usually a set of pearl jewelry, including pearl necklaces, earrings, bracelets, rings, with gorgeous designs and beautiful meanings.
Gift jewelry: exquisite packaging and beautiful product design, such as elegant styles for parents and romantic styles for girlfriends. Buyers pay more attention to the emotional value of jewelry.
Collectible investment jewelry: Natural and rare pearls attract senior jewelry collectors and investors. The market price fluctuates little, but the transaction frequency is low.
Business strategy 2 for pearl jewelry wholesale: pay attention to social media and optimize product wholesale and inventory management
Due to the long cultivation cycle of pearls, in order to ensure a competitive advantage, you can establish a long-term and stable cooperative relationship with high-quality pearl farmers and suppliers. This not only ensures the quality and quantity of pearl raw materials, but also strives for more favorable purchase prices and payment terms.
Xinye Pearl is a well-known high-quality freshwater pearl wholesale manufacturer. It has its own pearl cultivation farm and has leading pearl jewelry processing technology. Its pearl jewelry wholesale price is favorable and of good quality. It is one of the best freshwater pearl suppliers. Cooperating with Xinye Pearl can help you achieve career success.
Contact information: https://www.pearlswholesaler.com/contact/
You can pay close attention to the consumption trend of pearl jewelry , adjust the purchasing plan according to the more popular styles and colors in 2021, stock up on popular products in advance, and reduce the risk of unsalable inventory.
Business strategy 3 for pearl jewelry wholesale: Strengthen product design
Since young people are the main consumer group of pearls, they have higher requirements for the fashion and design sense of pearl jewelry. At the same time, they are also easily influenced by social media such as Tiktok, Ins, and Facebook.
If a star wears a fashionable pearl jewelry, young consumers may also imitate it and buy it, and market demand will also change greatly. If you can seize the fleeting market opportunity, you may be able to create a hit product.
You can consider forming a professional jewelry design team to incorporate current fashion trends and cultural elements into pearl jewelry design, and pay special attention to the dynamics of social media, and try to be keenly aware of market information.
In addition, we encourage innovation, develop special-shaped pearls and special-colored pearls, and launch new product series quarterly or half-yearly to keep retailers and end consumers fresh.
Business strategy 4 for pearl jewelry wholesale: Expand multiple sales channels
Traditional offline channels: Participate in well-known jewelry exhibitions at home and abroad to display the latest products, expand industry contacts, and obtain orders; cooperate with jewelry retailers, boutiques, and department stores in various places to sell, and provide counter displays, sales training, and marketing support.
Online e-commerce channels: Build the brand’s official e-commerce website to provide online shopping and customization services.
Business strategy 5 for pearl jewelry wholesale: Create a strong brand image
Pearl Jewelry Wholesale：According to the characteristics of your products, tell the brand story of pearl jewelry, such as the long history of pearl craftsmanship and the unique culture of the place of origin, to enhance the emotional added value of the product. Create an exclusive brand visual image and create a high-end, fashionable, and reliable brand impression.
Business strategy 6 for wholesale pearl jewelry: Develop flexible marketing strategies
Price strategy: Set differentiated prices for pearl jewelry of different quality, design, and craftsmanship; promotional activities can be carried out during festivals, such as holiday discounts, full reduction, and buy-one-get-one-free.
Promotion strategy: Provide promotional materials to pearl jewelry retailers, and cooperate in promotional activities, such as new product tasting sessions and member-only days; social media operators conduct topic interactions, limited-time sales, and lucky draws.
Promotion strategy: Cooperate with fashion magazines and professional jewelry media to place advertisements to showcase the highlights and design concepts of pearl jewelry; use the power of social influencers to invite them to wear and recommend pearl jewelry.
Strategy 7: Provide excellent customer service
Pre-sales stage: Provide customers with professional pearl jewelry purchase consultation, including pearl quality identification, style matching suggestions, and customization process explanations.
In-sales stage: Quickly process paid pearl jewelry orders, timely logistics delivery, exquisite product packaging, and follow up on order status throughout the process.
After-sales stage: Establish a complete return, exchange, repair and maintenance, and value-added service system to allow customers to purchase pearl jewelry with confidence.
